Email Marketing Tool Pricing, Features And Review — GetResponse

A helpful read about an email marketing platform that help grow your business

One of the highest cost-benefit ratios for businesses comes from email marketing. With relatively low cost and effort, you can showcase your business in front of interested customers.

Email marketing is also a great tool for developing and maintaining customer relationships; but to do this, you will need support. Automated services will save up a lot of your time and trouble. A reliable tool can help you create emails, create the necessary conditions for sending the emails, manage your contact list, and assist you in all aspects of email marketing activities and campaigns.

There are many options for email marketing software, and that makes it difficult and sometimes confusing to choose from. Depending on your business’ size, the results you want to achieve, and the type of offer you want to promote, such an important aspect of your business marketing strategy must be carefully evaluated.

Choosing a Heavyweight

Looking at some of them in the business, let’s start with the best known and most widely utilized email marketing software for small to medium-sized businesses — GetResponse

They provide powerful and simplified tools to help you grow your business. GetResponse is designed to operate as an all-in-one platform, providing from the automation system, supplementing e-mail marketing functionality with landing pages, templates, sales funnels, webinars, e-commerce capability, website builder, and many other tools.

What is GetResponse?

GetResponse is an industry leader and has been around since 1998, making it one of the longest-running email marketing enterprises. The award-winning company describes itself as one of the user-friendly providers for email marketing services such as newsletters, online surveys, campaigns, autoresponder, etc).

Their landing page creator and many other unique features make it the first choice for many online businesses and they have over a billion monthly worldwide subscribers. They use a simple drag-and-drop email editor, hundred of templates, and many other features to help support successful email campaigns.

Pricing and Plans

They offer four range of plans as below:

GetResponse offers up to 1,000 contacts for Basic, Max, and Professional plans. As you add more contacts to your list from the drop-down, the costs increase. They then offer plans for different contact tiers, including up to 5,000, 10,000, 25,000, 50,000, or 100,000+ subscribed contacts.

Regarding the Max plan, the exact pricing depends on the requirements and the size of your list. If you are keen on the Max plan, you are most welcome to contact GetResponse to arrange a demo, to discuss further in accommodating your needs, and most importantly negotiate pricing.

For all the plans, you can choose a monthly subscription or you can opt to pay 12 or 24 months of service in advance in which you can get a decent discount of 18% and 30% respectively.

There is no joining fee and no lock-in contract term (unless the annual plan is chosen). The best of all is GetResponse offers a 30-day free trial without credit card details for Basic, Max, and Pro plans, grab the chance to test out their service.

You can access it here

email Marketing And Autoresponder

GetResponse offers unlimited emails on all their offered plans. They also offer unlimited autoresponder series for all their plan options and make A/B email split testing available.

GetResponse focuses on providing an easy-to-use email builder that provides automatic responses based on time and actions. GetResponse delivery rate is very high, which means that your email is extremely unlikely to be marked as spam, so you have a better chance of reaching your customers.

Design and Customization

GetResponse offers 500+ email newsletter templates, along with 1,000 stock photos and the ability to design and customize many other types of email marketing-related products. Their landing page templates are a huge attraction for users, and their unique editor is designed to help you generate more potential customers.

Messages can be customized with a “perfect timing” tool, which helps users control when they are sent out, so they get received at the optimum time. Emails are automatically scaled to fit all devices, with a further mobile editor to allow users to customize it to their needs.

Analytics

GetResponse offers a pretty good range of reports and analyses, such as the basics like open rate, unsubscribe rates, and so on. The reporting features like engagement, segmentation reports, and ROI are especially worth mentioning. All these features definitely can help businesses to understand how their service is being received and to customize it to meet the needs of their customer base.

Marketing Automation

GetResponse adds basic automation options to their lowest tiered email plan, with more complex marketing automation for the higher tiers. They don’t offer SMS marketing options, but integration is available to add those features if necessary. They offer an automation workflow builder, which includes visited URLs and tracking of purchases. They also provide lead scoring, which tracks user behavior to help businesses customize their approach.

Here is the video of GetResponse marketing automation that helps to walk you through the features:

User-Friendly Interface

The GetResponse interface is simple to use at all ability levels, which makes it an appealing option for those who are just starting. The menu system is pretty straightforward, the main features are easily accessible and the email creator is drag-and-drop. Even with the more advanced features like marketing automation tools, the learning curve is not at all steep. If you do encounter any issue, the live chat support is there 24/7.

Landing Page and Forms

The GetResponse landing page and web form builder is one of the company’s big drawcards and it is available for all plans (considerable saving if just subscribe to the landing page tool alone). The landing page editor provides drag-and-drop mobile-friendly creation, it can be linked to many analytics tools and cookies like Google Tag Manager, Facebook pixel, etc. GetResponse also provides split testing of your newsletters for effective marketing. They also include over 200 different landing page templates for users and this is considered a big plus for users.

GetResponse provides two types of built-in forms that enable you to collect new leads with built-in forms. You can either add your own HTML form or design using GetResponse’s customized templates. It also comes with a spambot-blocking CAPTCHA feature that helps prevent fake sign-ups.

Conversion Funnels

This recently introduced service of conversion funnels turns GetResponse from an email marketing company into a platform that able to run the whole e-commerce business. That means to say that GetResponse can help you to develop an online store, manage and promote it and collect payment with its integrated sales funnel all under one roof.

If you prefer to deal with third-party platforms like Shopify and Etsy, GetResponse also able to integrate it easily. However, such a feature most likely suitable for a small to medium online store as they may not able to cater to merchants with a large number of product catalogs

Webinar

GetResponse also introduced a webinar service recently that helps you to effectively build a contact list and generate leads. Their webinar interface and functionality are practical and the best is, they can fully integrate with your email list. The other plus point is that attendees do not need to install any sort of software to attend any webinars. In the webinar room, besides streaming video and audio, you also able to access desktop and file sharing, online polling, and digital whiteboards.

Webinar pricing depending on plan; Basic plan webinar is an add-on service,$40 a month gets you 100 attendees or $99 a month gets you 500 attendees max. For the Plus or Pro plan, webinar service is included, it allows to host up to 100 (plus) or up to 300 (Pro) attendees.

GetRespoanse 30-day Free trial plan — users get to host a webinar with up to 10 attendees.

Apps and Integrations

GetResponse has around 150 integrations that help you to integrate with other platforms or software. You can link to Google integration like landing page to Google ads to measure the effectiveness of your campaign. You can also integrate with the content management system, e-commerce platform, scheduling, and CRM tools like WordPress, Shopify, Capsule, etc. However, some of the connections using a third-party tool — Zapier which might bring extra costs.

Pros of using GetResponse

• It is very user-friendly to all levels of marketers
• Its “Basic” plan is the cheapest among competitors
• Its annual plans offer very generous discounts
• It has very comprehensive reporting and analytic features
• Marketing automation offers many advanced features
• Provide money-saving landing page creator facilitates with A/B testing
• Provide all-under-one-roof useful conversion funnel features
• Great webinar functionality with a genuine USP
• Provide dedicated 24/7 one-on-one real-time support
• Offer 30-days FREE Trial with no credit card required

Cons of using GetResponse

• Any duplicate contacts will count towards the monthly limit (time to clean up contact list)
• Webinar attendees limited to 500 only
• Have somewhat limited integration as compare to others

Conclusion

With its long list of powerful features, GetResponse is indeed an effective tool for businesses. Their pricing is very competitive in the marketplace and their all under one roof services from email marketing, automation, sales funnels, e-commerce, and webinars, are very versatile and effective in catering to today’s business needs.

Besides providing great value with packed features, GetRespaonse is generous enough to offer a FREE 30-Day Trial, an amazing and practical value for users to have ample time to try out the service. We have almost no reservations about recommending it to all users.

Try it now for 30 days FREE